John Walker and Sons

Johnnie Walker Blue Label celebrates on board a luxury yacht. Final event after numerous international stops on board the John Walker and Sons Voyager with many VIPs in Hamburg.

John Walker and sons on board a luxury yacht

Johnnie Walker hangs up his characteristic walking stick and hoists the sails instead. Heading for Hamburg, the luxurious sailing ship John Walker & Sons Voyager arrived in Germany at the end of July, becoming a place of glamorous events for three days. The luxury yacht’s grand voyage was seen as a tribute to the Walker family’s vision of turning a small grocery store into one of the world’s most popular whisky brands.

Leave well-trodden paths and create something new

The members of the Walker family, who were visionaries themselves and thus game changers, have constantly sought and found new ways to produce and distribute their whisky. Thus Alexander Walker I, son of the legendary company founder John Walker, made captains into brand ambassadors 100 years ago, who carried the name Johnnie Walker out into the world on their ocean voyages. With its worldwide voyage, Voyager not only commemorated the pioneering spirit of Johnnie Walker at that time, but also celebrated the Game Changers of today – people who, in keeping with Walker’s tradition, are inspiring trailblazers and achieve extraordinary things.

The squad of the Game Changers

A lot of big names joined the squad of Game Changers, who had taken over the host role on board Voyager at the various stops. Among them was also the Briton David Gandy. An iconic model, he became world famous in 2006 as the face of Dolce & Gabbana’s men’s fragrance ‘Light Blue’. In his pioneering position, he opened the doors to the fashion world for other male colleagues, in an industry previously dominated exclusively by women. The story of Costas Voyatzis from Greece, who was on board in Athens, is also unique. With a doctorate in meteorology, he very quickly followed his true vocation, design. With his community Yatzer.com he offers photographers, designers and architects a unique platform to present themselves and acts as a link between industry and artists. The Dutch fashion designer Jan Taminiau is also a game changer and represented Holland. With his extraordinary sense of fashion, he has even conquered the hearts of royalty and designed, among other things, the coronation dress of the Dutch Queen Máxima.

Three days of luxurious celebrations and numerous guests

Already Leonardo DiCaprio, Martin Scorsese, Uma Thurman, Colin Firth and Nicole Kidman celebrated on board the luxury yacht John Walker & Sons Voyager during the Cannes Film Festival. At the end of July 2013, the Voyager attracted German celebrities in Hamburg and brought back memories of the legendary ocean voyages as well as the glamorous times of the 1920s. Whether exclusive super deluxe whisky tasting, “Game Changer” talks with inspiring personalities, live music or a roaring Johnnie Walker Gold Label Reserve party night. The Hamburg guests were able to treat themselves to three days of luxury on board the elegant sailing yacht.