Abus bicycle helmet campaign

Safety First with Bettina Wulff


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Bettina Wullf was introduced as the new ambassador for the ABUS bicycle helmet campaign called Stadthelm (City Helmet), an initiative of ABUS, the Germany Federal Children’s Neurology Association and pars pro toto, at the project’s 5th anniversary aboard an ABUS charity cruise, coinciding with the Eurobike trade fair on Lake Constance.  On World Children’s Day, to the benefit of the initiative, a bike tour was organised through the Tiergarten in Berlin with Bettina Wulff and affected families.

  • Abus bicycle helmet campaign
  • Abus bicycle helmet campaign
  • Abus bicycle helmet campaign
  • Abus bicycle helmet campaign

Project details

Friedrichshafen, August 2015 & Berlin, September 2015

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Client: ABUS Stadthelm

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