Influencer Marketing Agency Germany

with more than 15 years experience and over 1.000 bookings

for companies, entrepreneurs and agencies

ALPHA POOL is your …

√ full-service influencer marketing agency from Germany

with a focus on celebrity influencer and mega influencer

working in the field of brand activation with influencers since 2002

working in Germany, Europe and of course with talents from Hollywood.

Test our service – you will be surprised how predictable your work with influencers and celebrities can be.

Full service Influencer Agency

ALPHA POOL is a Fullservice Influencer Marketing Agency based in Berlin, Germany. We work with all kind of Influencers in Germany, Europe and International. We are founded in 2002 and have more than 20 years of experience in the field of celebrity endorsement and influencer marketing and have executed more than 1.000 booking.

Influencer marketing has become increasingly important in recent years. With influencer marketing you have the possibility to generate authentic, credible and profitable leads. This is brought to the target group by an identification person with a role model function.

Even though influencer cooperations are more popular today than ever. This form of marketing existed even before the social media hype of the last few years. Under the term Celebrity Marketing or Endorsement Marketing it is a proven tool in the marketing mix and countless examples prove the effectiveness.

Get your individual offer today!

WE OFFER FAR MORE THAN JUST TALENTS

Over 20 years of experience

ALPHA POOL has been imple-menting influencer campaigns for well-known brands and products since 2002

Celebrity & Influencer

No matter if you need classic testimonials or social media influencers - we will find the right face for your campaign

Data Driven

Our self-developed algorithms use a large number of data points when selecting the right influencer

Direct access

We work with all relevant agencies and managements and can draw from a large influencer pool

Internationally

We offer our services not only in German-speaking countries, but also throughout Europe, the USA and selected markets in Africa and Asia

Own database

We have our own database and therefore have access not only to „traditional“ influencers, but also to celebrity influencers with historical data points
What you should know

Credibility of Celebrity Endorsement or Influencer Marketing

In a recent study, the market research institute 'Splendid Research' published that young women (63%) in particular react positively to product recommendations from influencers. According to the survey, a third of this group has already bought at least once a product that they came across through a recommendation in the social media. Female users feel particularly attracted to tips on beauty and body care as well as fashion. Male users, on the other hand, are inspired by the topics of technology and computer games in social networks. In any case - it is crucial how trustworthy the influencer is to the target group. Some trendsetters may reflect an interesting lifestyle, but credibility is the decisive factor influencing the followers' buying decisions. The choice of the right influencer cooperation must be well thought through by the company.

One face to the customer

Brand ambassador

As an experienced agency for your Influencer Marketing or Celebrity Marketing we help you to find the right brand ambassador. Our qualified marketing team draws on the latest market research findings, on the basis of which we determine the right influencer and the right form of placement for your corporate content.

Get your individual offer today!

Influencer for Best Agers

Celebrity cooperations also make sense outside of social networks. For example, when best agers are to be addressed. The generation 50 plus has a decisive market share due to its considerable purchasing power. Due to demographic change this target group is becoming ever larger. Best Agers are less in the social media and pay more attention to “quality journalism”. And this they do mostly in the classic print media. Of course the celebrity has to fit to the 50 Plus target group.

The right choice is therefore crucial for your success in influencer marketing. Regardless of whether a younger or older target group is to be addressed. Many companies still trust their gut rather than their head.

This should be taken into account: Not only the reach of the influencer plays an important role. Sometimes the selection criterion “class instead of mass” should be applied to generate more credibility for the product and to convey authentic content to the target group.