A very unique corporate documentary
ALPHA POOL created the corporate documentary “How do I eat properly? A journey with Hardy Krüger Jr.” for the pharma company Bayer AG. The classic advertising film aesthetics have been deliberately avoided in order to realize an authentic and objective documentary. The issues of world food, species extinction and climate change were dealt with from the perspective of the consumer in order to answer the question of sustainable nutrition in this context.
The concept, implementation and media placements were conducted by the full service agency ALPHA POOL in coordination with Bayer AG.