ONE BIG Launch event
for Europe’s biggest shoe retailer
ALPHA POOL designed a special launch event for Europe’s largest shoe retailer Deichmann in summer 2019. In summer 2019, ALPHA POOL organized a very special launch event for Europe’s largest shoe retailer Deichmann in order to launch the new “Rita Ora for DEICHMANN” collection, which was compiled exclusively by the British superstar. The aim of the event was to celebrate the new collection and the #Radiate campaign with the European Deichmann markets and to generate centralized content for media reporting in all countries in which the campaign was run.