A celebrity marketing campaign with Eva Longoria is everything but boring. The hand-picked guests of the preliminary presentation of the new Citroën DS3 convertible at the “Spindler & Klatt” in Berlin were able to get an idea of this. Ladylike and stylish down to the last detail – this is how the star guest of the evening – the US actress and style icon Eva Longoria – drove straight to the location.
Amazing Celebrity campaign for an amazing car
In the exclusive setting of the hip Kreuzberg location, Citroën presented the latest offspring of the Citroën DS3 line. The elegant small car with its five seats offers plenty of space for pure driving pleasure in an unconventional and individual way. The folding top can be opened in a matter of seconds to enjoy even the smallest ray of sunshine. The hypnotizing 3D-LED rear lights and the largest trunk in its vehicle category make especially women’s hearts beat faster.
Celebrity test drive
Even the Hollywood beauty Eva Longoria did not miss the opportunity to put the car through its paces. The result was an unscheduled test drive, which the accompanying editor could not forget so quickly.