The renowned fashion label JOOP! relied on a successful PoS campaign with Lena Gercke in the past years, which was initiated by ALPHA POOL.

Celebrity campaign

In 2017 Lena Gercke was selected for the JOOP! Men’s collection. The idea: The top model wears a cozy men’s shirt in her hotel room and poses for the camera as a man’s dream come true. The unusual concept of the campaign attracted media attention and was successfully placed editorially.

After the successful collaboration, Lena Gercke became the brand ambassador for the travel bag collection of the premium brand in 2018. ALPHA POOL staged a story that portrayed the model travelling with the JOOP! Bags.

The idea

The first GNTM winner Lena Gercke is a sought-after model and travels a lot. That’s why choosing the right luggage is essential for the model. The right suitcase, travel bag or hand luggage must be carefully selected. ALPHA POOL organized a photo shoot that showed Lena Gercke in front of a hotel with the JOOP! Travel bag. The situation, which is modeled on the everyday life of the presenter, shows the stylish and at the same time practical bag in use. In addition to the perfect staging in the photos, an editorial interview was held on the subject of travel, in which Lena Gercke talked about what she packs in her suitcase and which are her favorites from the JOOP! Travel bags collection.

The content was produced by ALPHA POOL and distributed in the media.