Michael Schumacher as brand ambassador for the door and gate manufacturer Hörmann. On the occasion of an event at Michael Schumacher’s kart track in Kerpen, the new burglar-proof thermo-carbon door was presented.

Race with brand ambassador Michael Schumacher

In October 2013, a customer loyalty event of the gate and door manufacturer Hörmann took place at the Michael Schumacher Kart and Event Center in Kerpen near Cologne. Several hundred customers from Germany and export markets as well as the company’s own sales staff competed with brand ambassador Michael Schumacher. During the event, Michael Schumacher presented the new Hörmann world champion in thermal insulation among aluminium front doors, the ThermoCarbon.

Brand ambassadors made in Germany

Since the beginning of 2013, the component manufacturer has been setting new standards in marketing: seven-time Formula 1 world champion Michael Schumacher promoted Hörmann products as brand ambassador. The cooperation was no accident: success “Made in Germany”, quality, enthusiasm for technology and family values are characteristics that both the Formula 1 world champion and the family company stand for. The Hörmann brand has been known to Schumacher since the very beginning of his motorsport career. Hörmann doors are installed on many Formula 1 circuits, such as Spa, the Nürburgring or Shanghai, and the industrial sectional doors at the Michael Schumacher Kart and Event Center in Kerpen are also made by Hörmann.

Customer Loyalty Event

A customer loyalty event was held at this karting and event centre on 26 and 27 October 2013. As part of the annual EuropaPromotion, a campaign by the manufacturer offering garage doors, front doors and interior living space doors at special prices, the best sales partners and the most successful Hörmann sales employees were able to qualify for the race with Michael Schumacher.