As brand ambassador, Café Royal has brought one of the greatest entertainers of our time on board. As an “agent of good taste”, the self-confessed coffee lover Robbie Williams goes on a secret mission. On 1 December 2014, Café Royal announced its cooperation with British superstar Robbie Williams at a press conference in Paris. Robbie Williams himself presented the new campaign for the core market France.
Although Robbie Williams is not really known for coffee klatsch, the drink is his absolute passion. On the occasion of the launch event with the British pop star as “agent of good taste” we met Robbie in Paris. Behind the scenes he told us how much of the royal drink he consumes every day.
Background Café Royal
Café Royal is a brand of Delica AG. The Migros company, based in Birsfelden, Switzerland, is one of the largest coffee roasters in Switzerland and processes 14,000 tonnes of green coffee annually. Café Royal is the first compatible capsule that guarantees lasting fresh aroma without unnecessary additional packaging. For coffee always as freshly ground – and to protect the environment. 60 million Café Royal capsules are consumed per year. This makes Café Royal currently the best-selling compatible alternative to the capsules of the market leader Nespresso in Switzerland. This can only mean that, in addition to functionality, the quality, freshness and aroma of the product have been convincing. This is confirmed by independent tests in which Café Royal’s excellent taste, perfect crema and high reliability are confirmed.