Content distribution and medialization of the Thyssen Krupp blue.cruiser

In summer 2018, Thyssen Krupp presented the blue.cruiser solar car, which was the result of a sponsored project with students from the Bochum University of Applied Sciences, at an official event – ALPHA POOL produced the editorial content and ensured wide-reaching medialization and content distribution.

Online PR

Dr. Heinrich Hiesinger, CEO of Thyssen Krupp and an engineer himself, drove the solar car and gave exclusive interviews about the ultra-modern technology of the future. ALPHA POOL accompanied the event and then placed the produced content on high-reach online media.