VIP event for the JOOP flagship store opening – the first of the JOOP! brand in Germany at the Kö-Bogen in Düsseldorf with many celebrities and performance of the DJ duo Dapayk&Padberg around supermodel Eva Padberg.
Innovation, luxury and all kinds of celebrities. On 19 March 2014 the new Joop! flagship store invited to the VIP premiere and transformed the Kö-Bogen into a stage for fashion, design and stars. Celebrity faces such as Eva Padberg, Jasmin Schwiers, Eva Hassmann, Larissa Marolt and Thomas Heinze celebrated an evening of superlatives together with many other guests. The musical highlight was provided by Dapayk&Padberg, where none other than star model Eva Padberg gave her voice and performed commercially for the first time with her husband Niklas Worgt.
Around 250 invited guests – including Mayor Gudrun Hock as well as numerous media representatives – accepted the invitation of the Holy Fashion Group, of which JOOP! is a member, to experience an evening of fashion and design with a storm of flashbulbs, champagne and flying finger food. Also expected were Melanie Bergner, Nele Kiper, Eva Imhof, Angela Knobloch, Nina Moghaddam together with actors like Raùl Richter and Anna Katharina Samsel. Particularly pleasant: the exclusive Mercedes-Benz shuttle service made it possible for the top-class guests to have a particularly pleasant journey to and from the event.