ALPHA POOL specializes in high-quality content production, which is why we accompanied the Living Room Concert powered by myblu with Capital Bra in May 2019 with our production team. Numerous influencers and VIPs were invited to the exclusive living room concert with the successful German rapper in Berlin. The Living Room Concert powered by myblu with Capital Bra attracted a lot of media attention. The successful rapper showed himself from his private side and gave an exclusive concert in front of a small audience in a living room atmosphere.

The idea: a living room concert instead of a sold-out hall

The concept of this unique event was developed to promote the launch of the new myblu. Capital Bra showed himself to be a fan of the brand and the celebrities gladly and numerously followed the coveted invitation to his private concert. Even before the event, the target group was made aware of the living room concert through a competition in which exclusive invitations to the event were raffled off.

Content production and distribution

The event was accompanied by an ALPHA POOL production team, editorial content was produced and this was placed in the media with wide coverage.

Long-range PR

The invited guests, influencers and VIPs, including Jimi Blue Ochsenknecht and Julia Dietze, and of course the star of the evening Capital Bra, posted on the myblu event on their social media channels and generated an enormous organic reach.