Campaign management: Avène Celebrity campaign with Franziska Knuppe

In 2019 Franziska Knuppe shone as the new face of the skin care brand “Eau Thermale Avène” – ALPHA POOL took over the campaign management. The collaboration kicked off with a campaign shoot with the German top model, the launch was celebrated with a beauty brunch with her and her friend, influencer and designer Cathy Hummels, in Hamburg. Both the celebrity cooperation and the campaign were initiated, designed, implemented and medialized by ALPHA POOL.

The Campaign

To generate campaign images and social media material, ALPHA POOL designed and implemented a campaign shoot with Franziska Knuppe in Paris. The campaign was aimed at online shops and selected point of sales.

The Launch

Beauty tips and tricks from a top model and a well-known influencer: Both Franziska Knuppe and Cathy Hummels are in the spotlight and are professionally presented to the public with perfect styling. At the start of the campaign, ALPHA POOL initiated an event in Hamburg under the name “Avène Beauty Brunch”, at which brand ambassador Franziska Knuppe and her friend Cathy Hummels told the invited journalists their secret beauty tips. They perfectly showcase the products and advantages of the skin care brand “Eau Thermale Avène”. ALPHA POOL produced editorial content on site.

The Media Placements

The editorial content of the campaign shoot and the launch event was widely placed on TV, print and online. In addition, a native advertising campaign was carried out, which generated traffic on the online shop to push sales.