Content Marketing Agency Germany
ALPHA POOL is a leading content marketing agency in Germany and is specialized in customized content for use across all media: Paid – Owned – Earned
We do not list hours, but deliver results. With guaranteed success!
If the results are missing – you don’t have to pay!
The foundation of a content marketing strategy is an exact process
For many of our customers, content marketing is still a mystery. But it doesn’t have to be. The process is easily explained:
- First, the exact definition of the target group, i.e. who do you want to reach?
Because only if you know who you want to reach, you can collect information about this target group.
- Collect data and facts about the target group to understand the pain points
only if these are clear, you know with which arguments you can convince them
- Targeting the correct target groups
you need to know where your targets are and how many of them there are
- targeting of the competitors
to understand what content quality you need to work with to stand out
- Determining the platforms and media where they will find their target audience
Each platform has its own content guidelines
- And only when they know this, they can define exactly with which content they reach their target audience
What content their target audience will respond to, when, and how
- And only then – does it go into the creation of this content
We rely less on creativity and more on data and facts, which the Internet thankfully provides us with in abundance.
- The actual content production is at the very end of this chain – but no less important.
Because a picture or a video still says more than a thousand words.